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Posts Tagged ‘Hellman’s’

 

Key in jar

My favorite jar, with key to grandma’s house.

A day in which I don’t write leaves a taste of ashes. – Simone de Beauvoir

The local news had a story recently about a man in Bessemer City, North Carolina, who loved Duke’s mayonnaise and had eaten nothing but Duke’s for his entire life. He was such a fan that he wanted his mortal remains laid to rest in a Duke’s mayonnaise jar. That would not be newsworthy in and of itself, but the man’s daughter contacted the C. F. Sauer Company and they got to work and prepared two special jars for him. They even printed his name across the little red banner that graces the front of the jar. (On the jars that actually contain mayonnaise, the banner reads, “Smooth and creamy.” I think it’s just as well they decided to replace that with his name.)

I am mocked in my family for liking to put things in jars (as I did last Easter), so of course I was intrigued by this whole idea and began to think seriously about what sort of jar I would like to be buried in. There isn’t any one particular jarred food that I love so much that it would be the obvious candidate, so on my last trip to Food Lion I went up and down the aisles, paying particular attention to anything that was in a glass jar.

Marinated artichokes? No. Sauerkraut? Certainly not. Peanut butter? Well…no. Jelly? That’s a possibility, especially a name brand that includes the words “Naturally sweet” on the label. I do think that it needs to be a name-brand item; nothing against Food Lion, but who wants to be buried in an off-brand jar, especially if it’s called something like Valu-Time?

The Rolls Royce of jelly jars is the white glass crock that holds Dundee Orange Marmalade. But the text is painted onto the jar, and would not be so easy to revise. The Braswell’s Fig Preserves jar is attractive with its gold-colored lid and forest-green and white label. But the prominent location of their slogan, “Full of Tender Figs,” put me off.

The condiment aisle had several options, including mustard (“coarse ground” would be appropriate), salsa, chutneys, barbecue sauce, and olives. If your name happened to be Olive, you could just add the word “remains” beneath “Olives” and you’d be all set. Yes, it lacks the possessive apostrophe, but these days nobody seems to care about punctuation, anyway.

I glanced at the mayonnaise jars, but really had no interest in any of them. I did note that it was a good thing the gentleman in Bessemer City had preferred Duke’s, since the other popular brand down here is called Hellman’s. Don’t want to spend all of eternity in Hellman’s, even though they have a nice tagline: “Bring out the best.”

Then there were the pickles. This is rich territory. Almost anyone could be buried in a pickle jar and still retain his or her unique personality. I would probably choose bread-and-butter pickles, or sweet pickle relish. Yes, sweet pickle relish has a pleasant, positive tone.

I came to a full stop in front of the varieties of spicy pickled products offered by Sims Foods: Wickles. “Wickles” could become “Vickles” on a bespoke jar from Sims Foods—assuming they are as accommodating as C. F. Sauer—and the slogan “wickedly delicious” has strong appeal.

Moving on. Besides the sauerkraut and marinated artichokes, the vegetable aisle offered several brands of mushrooms in jars, chicken gravy, and Aunt Nellie’s Pickled Beets. I wouldn’t want someone else’s name featured so prominently on my jar, which is why I wasn’t interested in the Newman’s Own salsa or marinara. In fact, none of the spaghetti sauces seemed right: Ragu, Prego, Hunt’s. Classico is the only one I would even consider, if I had no other choice.

Like the jams and jellies, the ice cream toppings are tempting—hot fudge, caramel, walnut, butterscotch. Who wouldn’t be happy in one of those?

Among the breakfast foods, I found Grandma’s Molasses, which certainly sounds like me, as the label declares it to be many of the things that I am: Natural, sweet, pure, never bitter, original, unsulphured. Maybe they would print a custom label for my special jar, incorporating a photo of me and changing the name to “Vicki’s Ol’ Ashes.”

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